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In-Car Entertainment in Vietnam

In-Car Entertainment in Vietnam

According to the General Statistics Office of Vietnam, the number of cars imported into the country increased by 852% in the first quarter of 2019 compared with the first quarter of the previous year. This led to a 31% spike in purchases of cars at the end of the first quarter versus the corresponding quarter in 2018 (with sales of motorcycles falling by 6%), boosting the in-car entertainment category. Belonging to the low- to mid-price segment, cars in Vietnam normally just offer basic built-in...

Euromonitor International's In-Car Entertainment in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: In-Car Navigation, In-Car Speakers, In-Dash Media Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the In-Car Entertainment market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


In-car Entertainment in Vietnam
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
More Cars in Vietnam Ensure Healthy Volume Growth, Though In-car Navigation Continues To Play Second Fiddle To Smartphones
In-dash Media Players Benefit From Consumers With Older and More Premium Cars
Young Drivers Are the Key Demographic for In-car Speakers
Competitive Landscape
A Diverse Range of In-dash Media Players Speaks Volumes for Caska
Supporting the Most Popular Apps, and Working With Smartphones Rather Than Against Them, Is the Way To Appeal To Consumers
the Presence of Strong Brands Is Lacking in In-car Navigation and In-car Speakers, While Store-based Retailers Benefit From Better-quality Products and Services
Category Data
Table 1 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 2 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Executive Summary
Growth Continues To Decelerate in 2019, With Producers Having To Work Harder To Sell To Device-sufficient Consumers
Premium Sales Are Rising As Incomes and Living Standards Increase
Aggressive and Sustained Advertising Characterises An Increasingly Competitive Landscape
Internet Retailing Is Now A Major Channel in Consumer Electronics
Achieving Volume Growth Will Be Tougher As Competition Increases and Consumers Have Less Need To Upgrade Their Devices
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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