In-Car Entertainment in Turkey

In-Car Entertainment in Turkey

For a variety of reasons, retail volume sales in the struggling in-car entertainment category declined throughout the review period. Even in 2019, in-car navigation saw a considerable double-digit decline while in-car speakers and in-dash media players also recorded declines, albeit not as severe. Inflation, high interest rates and other economic factors drove a sharp drop in vehicle sales, particularly second-hand cars, in 2019 and, in turn, this negatively affected demand for aftermarket in-ca...

Euromonitor International's In-Car Entertainment in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: In-Car Navigation, In-Car Speakers, In-Dash Media Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the In-Car Entertainment market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


In-Car Entertainment in Turkey
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Declining in-car entertainment squeezed even further by impact of COVID-19
E-commerce continues to gain distribution volume share in 2020
Backed by strong brands, Digicom maintains strong lead in in-car entertainment in 2020
RECOVERY AND OPPORTUNITIES
Volume sales declines to continue over the forecast period
E-commerce set to become a key distribution channel for in-car entertainment over the forecast period
Increasing price-sensitivity to provide opportunities for domestic players to gain share via competitive pricing
CATEGORY DATA
Table 1 Sales of In-Car Entertainment by Category: Volume 2015-2020
Table 2 Sales of In-Car Entertainment by Category: Value 2015-2020
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources

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