In-Car Entertainment in Turkey

In-Car Entertainment in Turkey

In 2019 the in-car entertainment category saw declines across the board in retail volume terms. While in-car speakers and in-dash media players both saw falls that dragged down the category as a whole, in-car navigation saw the greatest decline. A drastic drop in sales of vehicles, particularly second-hand cars, negatively impacted demand for aftermarket in-car entertainment units. With no positive indications of a marked recovery in the economy in the short term, no significant increase in car...

Euromonitor International's In-Car Entertainment in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: In-Car Navigation, In-Car Speakers, In-Dash Media Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the In-Car Entertainment market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


In-car Entertainment in Turkey
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
High-quality Factory-fitted Units and Falling Car Sales Impact Demand
Smartphone Penetration Reduces Consumer Interest in In-car Entertainment Devices
Online Retailing and Discounters Set To Gain Distribution Volume Share
Competitive Landscape
Digicom Maintains Strong Lead
Domestic Players Gain Share With Competitive Pricing
Alpine's Reputation for Quality Underpins Share Gain in In-car Speakers
Category Data
Table 1 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 2 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Executive Summary
Spending Power and Broadband Penetration Key To Market Performance
Replacement Cycles Lengthen As Consumer Spending Power Is Constrained
Competition Intensifies Across the Board, Black Market Products Represent A Threat
Online and Discounters Set To Become Increasingly Important
Price To Remain Key, With Local Players Set To Gain Share
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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