Cannabis and the Alcohol Industry; Weed or Fertiliser?
Competition on labour, water supplies and land values are issues already impacting the supply side of both industries but it is in the realm of consumption patterns where cannabis disruption can prove seismic. Appellations and terroir, Cannasseurs and cannabis pairings, hybrids and the substitution question - the embryonic marijuana industry is already appropriating alcohol’s semiotics. Could it fuel alcohol’s next growth cycle or will it suffocate an industry already on the defensive?
Euromonitor International's Cannabis and the Alcohol Industry; Weed or Fertiliser? global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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