Most of the brands recorded very low price increases in constant terms. For instance, Passiflorum, Equaliv and Sedival showed increases under 30% although inflation rate surpassed 50% in 2014. This was due to imports subsidised by the official exchange rate. Volume growth was not favourable with -35% decrease -35% and low price increases did not allow good overall value results when compared to inflation. As a consequence, 2014 constant growth was negative in 31%, less favourable than the CAGR...
Euromonitor International's Calming and Sleeping in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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