Calming and sleeping stagnated in current retail value terms to remain at ¥4.1 billion in 2014. Stagnation was a result of no new launches and most manufacturers did not invest in promotional activities. The category however, recorded a marginally better performance than 2013’s decline due to the tax hike and the following retail price increase. There has been a negative image of calming and sleeping products. Taking medications regularly to calm down and fall asleep is still considered...
Euromonitor International's Calming and Sleeping in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Calming and Sleeping market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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