Café Fama de América CA in Hot Drinks (Venezuela)
Café Fama de América, a state-owned company, is likely to continue to focus on ensuring the availability of fresh coffee to the lower-income segments of the population, leaving product innovation aside. Given that the government focus is to ensure that the population has access to priority consumption goods at the lowest possible cost, it will continue leveraging subsidies, giving little priority to innovation.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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