Cadbury Nigeria Plc in Hot Drinks (Nigeria)
Following years of slow revenue growth, share loss, and profit loss, the key strategic aim for Cadbury Nigeria is to improve the performance of its core Cadbury Bournvita brand whilst improving profit margins. It will also focus on its newer Cadbury Hot Chocolate Drink 3-in-1, positioned in the less mature chocolate-based flavoured powder drinks category, which has performed well since being launched in 2014.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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