CTI Cía Tecno Industrial SA in Consumer Appliances (Chile)
CTI Cía Tecno Industrial (an Electrolux company since 2011) is expanding its product range in most categories to capture a larger share of higher-priced products, and to continue attracting middle- to low-income consumers. At the same time, it continues to focus on its relationships with the main distributors, securing the best locations in stores and permanently participating in promotions, discounts and bundling. This way, it expects to continue positioning its Somela, Fensa and Mademsa brands...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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