CCC Du Cameroun is not expected to invest heavily in new product development or marketing in home care in the forecast period. However, the company is expected to maintain its lead and could further gain share thanks to the strength of its Savon CCC brand. As disposable income levels continue to rise and urbanisation increases, more consumers are expected to trade up to this brand, with bar detergents remaining hugely popular due to these products' value-for-money and tradition.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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