CBA Kereskedelmi Kft in Retailing (Hungary)
CBA is to continue the focus on its store renewal programme and enhancing the shopping experience in Prima supermarkets. Putting more control on its franchise partners in order to keep standards and avoid negative publicity around the brand will remain a highly critical issue. The prospects for larger store expansion are weak as there are only a few financially solid franchise partners.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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