CBA Bulgaria AD in Retailing (Bulgaria)
In 2015, the company continued to lack strong financial backing. As such, it did not make up much ground in terms of its ability to compete with modern multinational grocers. It also has significant exposure to population centres where the economic difficulties in the country are most pronounced. The chain, which combines 19 different retail companies, pursues a number of different directions, and is therefore more likely to face challenges ahead.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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