Butter and Spreads in Japan


Attention: There is an updated edition available for this report.

Butter and Spreads in Japan

Butter in Japan will decline in both current value and retail volume terms in 2021. This will be due to sales normalising from 2020, when butter posted strong growth driven by consumers spending more time at home due to COVID-19. Demand for butter soared, especially during early stage of the pandemic in 2020, with people spending more time cooking and baking at home due to the closure of schools and businesses. School closures especially had a significant impact on increased demand for butter, a...

Euromonitor International's Butter and Spreads in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage:
Butter, Cooking Fats, Margarine and Spreads.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Butter and Spreads in Japan
Euromonitor International
List Of Contents And Tables
BUTTER AND SPREADS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Butter declined due to diminishing interest in home cooking and baking
Temporary uptick in margarine and spreads ended in 2021
Megmilk Snow Brand leads in value terms but Meiji poses strong challenge
PROSPECTS AND OPPORTUNITIES
Continued shift from margarine and spreads to butter is expected
Fermented butter will bring new sales angle to butter
Increasing popularity of premium bread will be a growth driver
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2016-2021
Table 2 Sales of Butter and Spreads by Category: Value 2016-2021
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2016-2021
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Butter and Spreads: % Value 2017-2021
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2018-2021
Table 7 Distribution of Butter and Spreads by Format: % Value 2016-2021
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2021-2026
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2021-2026
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2021-2026
DAIRY PRODUCTS AND ALTERNATIVES IN JAPAN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2016-2021
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2017-2021
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2018-2021
Table 16 Penetration of Private Label by Category: % Value 2016-2021
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2016-2021
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2021-2026
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings