Butter and Spreads in Georgia

Butter and Spreads in Georgia

Rising health awareness in Georgia will result in more people consuming butter in 2020, rather than alternative spreads such as margarine. In Georgia, as in some other Eastern European countries, butter is perceived as a healthier and more natural option than lesser known spreads and margarines, which are considered less healthy. Butter will also be less susceptible to currency fluctuations, as more than a third of imports are from Ukraine, where currency fluctuations are in line with the trends...

Euromonitor International's Butter and Spreads in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Butter and Spreads in Georgia
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Butter will continue to see the highest current retail value growth in 2020, as consumers grow increasingly health conscious
Valio will consolidate its leading position in 2020 due to its trusted quality reputation
Sante GMT Products will perform well in 2020, focusing on premium butter products
RECOVERY AND OPPORTUNITIES
Butter will see strong retail volume growth into the forecast period
Local producers are expected to move into premium butter products into the forecast period
Teksun will maintain strength in cooking fats thanks to effective marketing and distribution
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

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