Burger-In Oy in Consumer Foodservice (Finland)
Burger-In Oy aims to expand its Hesburger burger fast food brand through the establishment of new outlets via franchising. The company’s strategy at the beginning of the review period was mainly based on expansion in close connection with new partners, often strong retail operators and petrol stations. However, in 2016 the company faced increasing competition from the Burger King chain, with the total number of outlets declining. In order to attract customers and maintain its competitive edge, t...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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