Brown-Forman Corp in Spirits (World)
Synonymous with the resurgent American whisky category and riding the wave of the on-going brown spirits renaissance, Brown-Forman is also facing rising competition and the promiscuous drinking habits of the millennial generation. Opportunities and pitfalls are deciphered, putting the company’s corporate prospects in context as part of a global spirits narrative in flux.
Euromonitor International’s Brown-Forman Corp in Spirits (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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