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Brown-Forman Corp in Spirits (World)

Brown-Forman Corp in Spirits (World)

Synonymous with the resurgent American whisky category and riding the wave of the on-going brown spirits renaissance, Brown-Forman is also facing rising competition and the promiscuous drinking habits of the millennial generation. Opportunities and pitfalls are deciphered, putting the company’s corporate prospects in context as part of a global spirits narrative in flux.

Euromonitor International’s Brown-Forman Corp in Spirits (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


    Brown-Forman Corp in Spirits (World)
    Euromonitor International
    January 2017
    Introduction
    Strategic Evaluation
    Competitive Positioning
    Market Assessment
    Geographic and Category Opportunities
    Brand Strategy
    Operations
    Recommendations

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