The Broadening Meaning of Green Beauty
Changing consumer attitudes to “green” living open up a range of growth opportunities for green product formulations, benefits and positioning in beauty. A host of technological, environmental and economic changes are driving demand for more naturally derived ingredients in products, as well as adding multiple new angles to this still undefined category of “natural/eco/ethical” beauty, encompassing all aspects of green living.
Euromonitor International's The Broadening Meaning of Green Beauty global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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