British American Tobacco Plc in Tobacco (World)
British American Tobacco (BAT) is the world’s second largest international tobacco company, with a dominant position in Latin America and Australasia, and a presence in each tobacco category. BAT’s recent acquisition of Reynolds American Inc (RAI) and continued investment in next generation vapour products puts the company in a good strategic position for future growth.
Euromonitor International’s British American Tobacco Plc in Tobacco (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tobacco industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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