British American Tobacco Japan Ltd in Tobacco (Japan)
British American Tobacco Japan is expected to increase its focus on innovation in the forecast period. The company is aiming to become British American Tobacco's chief generator of global new product development and is expected to receive considerable investment and support for research and development. The company is expected to focus on filter innovation, aiming to offer filters that offer a smoother and more enjoyable smoke while also launching more flavoured cigarettes.
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