Breakfast Cereals in New Zealand


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Breakfast Cereals in New Zealand

Locally made products have continued to perform strongly in breakfast cereals in 2021. Many consumers have recently become more inclined to buy such products so as to support local businesses that have been negatively affected by the COVID-19 pandemic and aid the recovery of New Zealand’s economy. This behaviour has been encouraged by social media campaigns and TV advertisements urging people to choose local brands. Sustainability concerns have further bolstered demand, in that more consumers ar...

Euromonitor International's Breakfast Cereals in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Breakfast Cereals in New Zealand
Euromonitor International
December 2021
List Of Contents And Tables
BREAKFAST CEREALS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
New Zealanders show growing preference for locally made breakfast cereals
Consumers gravitate towards healthier products in muesli and granola
Allergy-safe breakfast cereals continue to gain popularity
PROSPECTS AND OPPORTUNITIES
Migration to healthier breakfast cereals set to persist
Convenience and sustainability will be focal points for innovation in packaging
Premiumisation in breakfast cereals expected to continue
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 2 Sales of Breakfast Cereals by Category: Value 2016-2021
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2017-2021
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2018-2021
Table 7 Distribution of Breakfast Cereals by Format: % Value 2016-2021
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2021-2026
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2021-2026
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2021-2026
CHART 1 Staple Foods Value Sales Growth Scenarios: 2019-2026
CHART 2 Staple Foods Impact of Drivers on Value Sales: 2019-2026
STAPLE FOODS IN NEW ZEALAND
EXECUTIVE SUMMARY
Staple foods in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2016-2021
Table 13 Sales of Staple Foods by Category: Value 2016-2021
Table 14 Sales of Staple Foods by Category: % Volume Growth 2016-2021
Table 15 Sales of Staple Foods by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Staple Foods: % Value 2017-2021
Table 17 LBN Brand Shares of Staple Foods: % Value 2018-2021
Table 18 Penetration of Private Label by Category: % Value 2016-2021
Table 19 Distribution of Staple Foods by Format: % Value 2016-2021
Table 20 Forecast Sales of Staple Foods by Category: Volume 2021-2026
Table 21 Forecast Sales of Staple Foods by Category: Value 2021-2026
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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