Breakfast Cereals in New Zealand
Growth in breakfast cereals remained insignificant in both retail value and volume terms. However, pockets of strong growth came from free from gluten cereals. The free from movement has had significant influence on category and product development. The quest for healthier alternatives that are gluten free, paleo and rich in organic and natural ingredients intensified, ultimately aiding the growth of local and smaller players. Naturally, the average unit prices of these products are higher.
Euromonitor International's Breakfast Cereals in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Breakfast Cereals in New Zealand
- Euromonitor International
- January 2020
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Free From Gluten Breakfast Cereals Is the Best Performing Category
- New Product Development Centred Around Nutrition and Flavour
- Competitive Landscape
- Muesli and Granola An Encouraging Space for Local Brands
- Encouraging Growth for Harraways in Hot Cereals
- Probiotic Porridge To Deepen Demand for Healthy Cereal Options
- Category Data
- Table 1 Sales of Breakfast Cereals by Category: Volume 2014-2019
- Table 2 Sales of Breakfast Cereals by Category: Value 2014-2019
- Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
- Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
- Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
- Table 7 Distribution of Breakfast Cereals by Format: % Value 2014-2019
- Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
- Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
- Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
- Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
- Executive Summary
- Moderate Sales Growth A Sign of A Stable and Steady Packaged Food Industry
- Plant-based Protein Sources Increasingly Threaten the Supremacy of Meat and Seafood
- Private Label Emerges From the Shadows To Present A Genuine Alternative To Leading Brands
- New Zealand's Grocery Retailing Duopoly Remain Comfortable Despite Potential Challenges
- Moderate Positive Growth Likely To Remain in Effect Throughout Forecast Period
- Foodservice
- Sales To Foodservice
- Consumer Foodservice
- Category Data
- Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
- Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
- Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
- Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
- Market Data
- Table 16 Sales of Packaged Food by Category: Volume 2014-2019
- Table 17 Sales of Packaged Food by Category: Value 2014-2019
- Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
- Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
- Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
- Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
- Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
- Table 23 Penetration of Private Label by Category: % Value 2014-2019
- Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
- Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
- Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
- Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
- Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
- Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
- Sources
- Summary 1 Research Sources