In 2016, breakfast cereals registered marginal retail value growth which was noticeably lower than the 2% retail value CAGR of the review period. One of the reasons behind this slowing growth was the decline in unit prices prompted by the growing success of discounters, especially Aldi and Lidl. Average unit prices dropped by 1% in 2016. Another important factor which negatively affected the growth of breakfast cereals was the shifting demand towards on-the-go products, which meant that...
Euromonitor International's Breakfast Cereals in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Breakfast Cereals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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