Breakfast cereals witnessed a sharp slowdown in performance in 2016 and 2017. This was mainly due to economic turbulence, which resulted in consumers reducing their expenditure on non-essential products, including breakfast cereals. In addition, Kellogg, the second-ranked player in 2015, withdrew from the market in the second half of 2016 and early 2017 in order to resolve distribution issues. The absence of this major company affected the performance of the category in 2016 and 2017. Thus, reta...
Euromonitor International's Breakfast Cereals in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Breakfast Cereals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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