2015 and 2016 saw a major turnaround in breakfast cereals in Portugal. After several difficult years due to the harsh economic conditions in the country, which led many households to reduce their expenditure, in 2016 breakfast cereals registered 21,000 tonnes of retail volume sales, an increase of 1% from 2015. According to Cerealis, breakfast cereals are still highly connected with children in Portugal and this age group is responsible for 50% of total consumption of breakfast cereals in the...
Euromonitor International's Breakfast Cereals in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Breakfast Cereals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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