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Breakfast Cereals in the Philippines

Breakfast Cereals in the Philippines

Current value sales increased for breakfast cereals overall in 2019, and all categories except for “other” RTE cereals recorded marginally faster current value growth over the year. The overall category continues to benefit from the healthy living trend, as breakfast cereals are known to be a good source of fibre, and from increasing demand for convenience, especially from time-strapped consumers seeking to spend less time preparing breakfast and increasingly looking for products they can consum...

Euromonitor International's Breakfast Cereals in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Breakfast Cereals in the Philippines
Euromonitor International
November 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Value Growth Continues To Increase for Breakfast Cereals, Driven by Healthy Living Trends and Demand for Convenience
Breakfast Cereals Players Launch A Host of New Products Appealing To Health-conscious Consumers As Well As To Chocolate Lovers
Children's Breakfast Cereals Appeals Not Only To Children But To Adults That Enjoy the Sweeter Flavours and Convenience
Competitive Landscape
Quaker Oats Continues To Lead Breakfast Cereals Through Its Domination of Hot Cereals, Where It Continues To Offer More Flavour and Packaging Options
Nestlé Maintains Its Second Position With Product Extensions and Ongoing Efforts To Improve Its Products' Nutritional Profile
While Breakfast Cereals Caters To Consumers With Higher Income, It Also Can Serve Consumers at the Lower End With Sachets and Other Smaller Pack Sizes
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 2 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 7 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Executive Summary
Increased Spending Power Supports Faster Value Growth of Packaged Food in 2019
Along With Other Packaged Food Developments, A Plethora of New Products Are Introduced To Meet Demand for Convenient, Healthy, Interesting and Indulgent Food
While Universal Robina Maintains Its Overall Lead, the Competitive Landscape Sees Significant Expansion and Other New Developments in 2018-2019
Distribution Developments Include New Players, Acquisitions and Some Drop-outs, While Modern Grocery Retailers Continue To Dominate Sales
Ongoing Demand for Healthier, Convenient and Indulgent Food Will Ensure Continued Growth for Packaged Food in the Philippines
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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