The traditional breakfast of Pakistani consumers consists of Parathas (flat bread cooked with oil/butter) served with eggs and milk or tea. People also like to have traditional dishes like curry with Parathas in the morning. However, the increasing westernisation of eating habits of Pakistani consumers supported the growth of breakfast cereals increasingly over the review period. Health considerations are turning cereals into an appealing alternative to the traditional heavy (and oily)...
Euromonitor International's Breakfast Cereals in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Breakfast Cereals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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