Breakfast Cereals in Norway
The health and wellness trend was particularly visible in breakfast cereals over the review period. Most products that are perceived to be unhealthy - mainly options within children’s breakfast cereals and flakes - performed poorly, while those with a strong health positioning, particularly hot cereals and granola and muesli, recorded strong growth. Not only have health-positioned breakfast cereals grown at the expense of less healthy variants, they have also driven a shift away from other popul...
Euromonitor International's Breakfast Cereals in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Breakfast Cereals in Norway
- Euromonitor International
- October 2019
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Healthy Breakfast Cereals Benefit From Consumer Growing Interest in Nutrition
- Rising Emphasis on Granola and Chocolate-based Cereals That Complement the Health and Wellness Trend
- Breakfast Cereals Stagger Reduced Sugar and Salt Launches, Allowing Consumers To Get Used To the Changes
- Competitive Landscape
- Lantmännen Cerealia Loses Shares in Ready-to-eat Cereals, But Remains Dominant in Hot Cereals
- by Focusing on Health Benefits, Private Label Gains Share in Ready-to-eat Cereals
- Orkla Launches Health and Wellness Cereals, Supported by Robust Media Campaigns
- Category Data
- Table 1 Sales of Breakfast Cereals by Category: Volume 2014-2019
- Table 2 Sales of Breakfast Cereals by Category: Value 2014-2019
- Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
- Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
- Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
- Table 7 Distribution of Breakfast Cereals by Format: % Value 2014-2019
- Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
- Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
- Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
- Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
- Executive Summary
- Stable Growth Supported by Health and Wellness Innovation
- Health Trend Sees Major Players Entering Meat Substitutes
- Private Label Goes Premium, Increasing Competition for Standard Brands
- Supermarkets Lead, While Online Sales and Variety Stores Gain Consumers
- Packaged Food Is Set To See Stable Growth Over the Forecast Period
- Foodservice
- Sales To Foodservice
- Consumer Foodservice
- Category Data
- Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
- Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
- Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
- Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
- Market Data
- Table 16 Sales of Packaged Food by Category: Volume 2014-2019
- Table 17 Sales of Packaged Food by Category: Value 2014-2019
- Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
- Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
- Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
- Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
- Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
- Table 23 Penetration of Private Label by Category: % Value 2014-2019
- Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
- Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
- Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
- Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
- Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
- Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
- Sources
- Summary 1 Research Sources