Breakfast Cereals in Kenya

Breakfast Cereals in Kenya

Demand for breakfast cereals will be sustained in 2020 despite the COVID-19 pandemic as home seclusion and the perception of products in this category as essential items are expected to support continued growth. Breakfast cereals are, therefore, expected to demonstrate strong growth in 2020, which will be slightly elevated compared to the growth rate at the end of the review period. Demand will also be supported by the fact that there were no supply issues or product shortages reported in 2020 a...

Euromonitor International's Breakfast Cereals in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Breakfast Cereals in Kenya
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Demand for breakfast cereals sustained during COVID-19 crisis
Promotions determine success in breakfast cereals as consumers are motivated by bargains
Multinationals dominate category but local player Morning Harvest continues to push back with cheaper options
RECOVERY AND OPPORTUNITIES
Lifestyle factors will be key to determining the shape of breakfast cereals in the coming years
Brands focus on innovation to stand out from the crowd
Proctor & Allan E A Ltd boosts presence in Kenyan breakfast cereals with new factory
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

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