Breakfast cereals continued to register strong value growth of 12% in 2014 due to the growth in the popularity of granola for breakfast. Granola is muesli baked in oven until crisp and is typically eaten with a variety of toppings such as yoghurt, honey, syrup and fruit. Before granola became popular, eating cereals for breakfast was not common as Japanese consumers preferred the taste of rice and bread which can be eaten in a variety of ways. However, granola became popular and recognised as...
Euromonitor International's Breakfast Cereals in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Breakfast Cereals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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