Breakfast Cereals in Georgia
Growing awareness among consumers, coupled with increasing demand for convenience arising from accelerating lifestyles, is helping the category grow. Availability is also increasing thanks to the increasing penetration of modern grocery retailers in Georgia. Breakfast cereals are popular among children, and this trend is continuing to evolve. These factors are supported by the consumer perception that breakfast cereals are extremely healthy products. An additional contributory factor is the fact...
Euromonitor International's Breakfast Cereals in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Breakfast Cereals in Georgia
- Euromonitor International
- November 2019
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Multiple Positive Factors Underpin Breakfast Cereals' Performance
- Muesli and Granola Category Benefits From Healthy Perceptions
- Growth Set To Continue As Consumption Increases Among Younger Consumers
- Competitive Landscape
- Price the Greatest Factor Appealing To Consumers in Breakfast Cereals
- Nordic Brand Focussed on Hot Cereals, Price Positioning
- Private Labels Set To Gain Strength
- Category Data
- Table 1 Sales of Breakfast Cereals by Category: Volume 2014-2019
- Table 2 Sales of Breakfast Cereals by Category: Value 2014-2019
- Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
- Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
- Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
- Table 7 Distribution of Breakfast Cereals by Format: % Value 2014-2019
- Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
- Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
- Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
- Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
- Executive Summary
- More Modern Lifestyles and Development of Distribution Channels Stimulates Shift To Packaged Food Products
- Tourist Activity Important To Georgia's Food Market, Due To Limited Effect of Unit Price Fluctuations
- Market Remains Fragmented, With Generics Important in Categories With Little Differentiation
- Growing Urban Consumer Base Seeking Convenience Underpins Growth of Modern Grocery Retailers Channel
- Packaged To Unpackaged Shift Set To Maintain Growth
- Foodservice
- Sales To Foodservice
- Category Data
- Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
- Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
- Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
- Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
- Market Data
- Table 16 Sales of Packaged Food by Category: Volume 2014-2019
- Table 17 Sales of Packaged Food by Category: Value 2014-2019
- Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
- Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
- Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
- Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
- Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
- Table 23 Penetration of Private Label by Category: % Value 2014-2019
- Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
- Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
- Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
- Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
- Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
- Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
- Sources
- Summary 1 Research Sources