Breakfast cereals has been impacted by the health and wellness trend, with free from gluten, free from sugar, low fat and high fibre products entering the area. Convenience is another trend, with manufacturers continuing to offer quickly prepared products and single-serve packaging which make breakfasts and snacking easier and healthier. Moreover, local manufacturers also continue to encourage consumers to rediscover traditional porridge, which now has a more modern image.
Euromonitor International's Breakfast Cereals in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Breakfast Cereals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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