Breakfast cereals continued to boom in 2017, witnessing 10% growth in current value terms. The increasingly fast pace of life drove consumers to increasingly prefer convenient food for breakfast, while strengthened awareness about a healthy diet meant that they focused on the nutritional value of breakfast food too. According to the latest Dietary Guidelines for Chinese Residents published in 2016, cereals should constitute the majority of the diet, while breakfast should provide 25-30% of the t...
Euromonitor International's Breakfast Cereals in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Breakfast Cereals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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