Breakfast Cereals in Bulgaria

Breakfast Cereals in Bulgaria

As the health and wellness trend gains momentum, Bulgarians are increasingly conscious of the importance of maintaining a nutritionally balanced diet. Accordingly, more consumers are now moving away from traditional breakfast foods such as banichka (a type of baked pastry) in favour of alternatives that provide a healthy mix of vitamins, minerals and other nutrients for an energising start to the day. This trend helped to maintain robust growth in breakfast cereals retail volume and current valu...

Euromonitor International's Breakfast Cereals in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Breakfast Cereals in Bulgaria
Euromonitor International
November 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Health and Wellness Trend Drives Expansion of Breakfast Cereals
Muesli and Granola Set To Remain the Most Dynamic Category
Increasingly Busy Lifestyles Will Continue To Stimulate Demand and Innovation
Competitive Landscape
Innovation and Marketing Activities Help Nestlé To Strengthen Its Lead
Muslify Taps Into the Healthy Eating and Convenience Trends
Familia Nikola Remains the Top Domestic Brand in Breakfast Cereals
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 2 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 3 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 4 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 5 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 6 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 7 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 8 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Executive Summary
Economic Growth Underpins Continued Expansion of Packaged Food in Bulgaria
Healthy Eating Trend Shapes Consumer Choices and Manufacturer Strategies
Mondelez Leads A Fragmented and Intensely Competitive Market
Modern Grocery Retailers Continue To Advance at Expense of Traditional Channels
Uneven Performance Expected Due To Contrasting Economic and Demographic Trends
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 10 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 11 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 12 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 13 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 14 Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Sales of Packaged Food by Category: Value 2014-2019
Table 16 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 17 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 18 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 19 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 20 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 21 Penetration of Private Label by Category: % Value 2014-2019
Table 22 Distribution of Packaged Food by Format: % Value 2014-2019
Table 23 Distribution of Packaged Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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