Breakfast Cereals in Argentina

Breakfast Cereals in Argentina

To soften the fall in retail volume sales before the decline in real wages, in 2017 players launched economy packaging. The intention was to offer the same product, at a more attractive price. Among the different players that launched new options, Kellogg Argentina stands out with its introduction of flexible plastic packaging, which is a much cheaper alternative to traditional folding cartons. Kellogg’s Zucaritas (500g and 700g), Kellogg’s Corn Flakes (200g) and Kellogg’s Choco Krispies (195g),...

Euromonitor International's Breakfast Cereals in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Breakfast Cereals in Argentina \nEuromonitor International \nNovember 2019\n \n \nList OF CONTENTS AND TABLES \n \nHEADLINES
PROSPECTS
To keep breakfast costs low, consumers turn to economy packaging and biscuits
Health and wellness cereals benefit from consumers with high purchasing power
In a time of financial insecurity, consumers are replacing leading brands with private label
COMPETITIVE LANDSCAPE
2019 was a mixed bag for children’s breakfast cereals, with discounted products and new launches
National breakfast cereals lead, benefiting from cheaper pricing strategies
Laso SA struggles financially, despite producing favourite breakfast cereal 3 Arroyos
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 2 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 7 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 9 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 10 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 11 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

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