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Breakfast Cereals in the US

Breakfast Cereals in the US

Breakfast cereals continued to struggle in the face of strong competition in 2017. Continued innovation from breakfast biscuits, energy bars, fruit & nut bars and drinking yoghurt gave millennial consumers even more reason to skip a bowl of cereal in the morning. Many of these competitors offer portability, nutrition and a clean label, minimally-processed profile that consumers increasingly prefer. In breakfast biscuits, for instance, 2017 alone saw the launch of Mondelez’s Belvita Protein, Snac...

Euromonitor International's Breakfast Cereals in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BREAKFAST CEREALS IN THE US
Euromonitor International
December 2017
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 2 Sales of Breakfast Cereals by Category: Value 2012-2017
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
Table 7 Distribution of Breakfast Cereals by Format: % Value 2012-2017
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
General Mills Inc in Packaged Food (usa)
Strategic Direction
Key Facts
Summary 1 General Mills Inc: Key Facts
Summary 2 General Mills Inc: Operational Indicators
Competitive Positioning
Summary 3 General Mills Inc: Competitive Position 2017
Executive Summary
Packaged Food Faces New Challenges
Trade Agreements Top of Mind As Political Climate Creates Uncertainty
Slow Growth Spurs Merger and Acquisition Activity
E-commerce Explodes As Consumers Prioritise Convenience
Despite Obstacles To Growth, Opportunities Still Remain
Key Trends and Developments
Shifting Political and Trade Policies Fuel Economic Uncertainty
Convenience Trends Impacting Demand
Merger and Acquisition Activity Intensifies Amidst Challenges
Product Reformulations Increasingly Seen As Avenues for Growth
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Sources
Summary 4 Research Sources

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