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Brau-Union Österreich AG in Alcoholic Drinks (Austria)

Brau-Union Österreich AG in Alcoholic Drinks (Austria)

Brau-Union Österreich, the leader in beer and the main beer distributor in Austria, is anticipated to maintain its lead in beer in Austria over the forecast period. It is expected to continue to implement its strategy of marketing a strong brand portfolio consisting of well-known international brands, as well as leading domestic brands, in order to reach a wider audience.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
June 2017
Strategic Direction
Key Facts
Summary 1 Brau-Union Österreich AG: Key Facts
Summary 2 Brau-Union Österreich AG: Operational Indicators
Competitive Positioning
Summary 3 Brau-Union Österreich AG: Competitive Position 2016

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