L Brands Inc in Apparel and Footwear (USA)
Under the Victoria’s Secret brand, L Brands aims to focus on its core businesses, such as lingerie and sportswear, through new product launches and innovations and price-point variations, and increase its shares in these core categories. Also, the company will strengthen its store network by increasing square footage in its existing stores, opening new stores and improving its online channel.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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- L BRANDS INC IN APPAREL AND FOOTWEAR (USA)
- Euromonitor International
- February 2017
- LIST OF CONTENTS AND TABLES
- Strategic Direction
- Key Facts
- Summary 1 L Brands Inc: Key Facts
- Summary 2 L Brands Inc: Operational Indicators
- Retail Operations
- Summary 3 L Brands Inc: Retail Operational Indicators
- Internet Strategy
- Chart 1 L Brands Inc: Victoria's Secret in Chicago, IL
- Competitive Positioning
- Summary 4 L Brands Inc: Competitive Position 2016