Boytas Mobilya San ve Tic AS in Home and Garden (Turkey)
The company aims to maintain its strong position in indoor furniture in Turkey, as well as becoming an important player within home furnishings in surrounding countries. To that end, over the review period Boytas Mobilya San ve Tic AS pursued a very aggressive outlet network expansion strategy, mainly through franchising.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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