Bourchanin & Cie SA in Alcoholic Drinks (Morocco)
Over the forecast period, Bourchanin aims to strengthen its position in alcoholic drinks in Morocco by introducing new products and flavour variants, while also using in-store promotions to increase awareness of and demand for its brands. At the same time, it will continue working to develop closer relationships with small grocery retailers, which still play an important role in off-trade alcoholic drinks distribution in the country.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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