Boulanger SA in Consumer Appliances (France)
Boulanger is boosting its presence in the Paris region and aims to challenge its key rival, Darty, therein. On a broader level, renewed efforts are likely to be made in order to fine-tune and improve customer service: the company is likely to bet more strongly on digital and other modern tools to achieve this. Sports-related sponsoring and advertising will play key roles in Boulanger’s communication strategy.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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