Germans are becoming more conscious about nutrition in general. This is a long-term trend which continued in 2016 and supported bottled water sales due to water being the most natural of all drinks. More Germans are trying to live healthier lifestyles and thus replaced sweetened drinks with water. Bottled water thus recorded a positive performance in 2016, registering growth in both off-trade current value and volume terms generally in line with the review period average.
Euromonitor International's Bottled Water in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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