Bottled Water in Egypt

Bottled Water in Egypt

Bottled water is considered an essential household product in Egypt because tap water is not regarded as safe to drink. This is why, despite inflation, bottled water saw considerable growth in 2019, as it is the only source of guaranteed clean water for Egyptians. Growth can also be attributed to the rise in households, however, some lower-income households have installed filters on their tap water, whereas higher-income consumers are more likely to buy bulk bottled water.

Euromonitor International's Bottled Water in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Bottled Water in Egypt
Euromonitor International
December 2019
List OF CONTENTS AND TABLESHEADLINES
PROSPECTS
As tap water is considered unsafe to drink, bottled water remains an essential soft drink in Egypt
Functional bottled water experiences positive growth as the health and wellness trend sweeps the country
Bottled water is set to continue growing over the forecast period, with growth in all bottled water areas
COMPETITIVE LANDSCAPE
Société des Eaux Minérales Vittor SAE dominates sales, having its own fleet to deliver bulk water to consumers
In 2019, players compete with functional bottled water that responds to consumer demands for health and wellness options
Pepsi-Cola Egypt / Alkan Bugshan and Coca-Cola Egypt redesign their offerings to create cut-through and increase awareness
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 2 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Value sales of soft drinks benefit from a rise in unit prices, and the growing health and wellness trend shapes the landscape
An increased interest in the health and wellness trend impacts soft drinks options as players respond to consumer demands
In 2019, Pepsi-Cola and Coca-Cola retain leads with well-established carbonates brands
New product developments focus on flavour innovations and limited edition products based on Egyptian tastes
As trade between African countries improves and price pressures decrease, soft drinks will benefit
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
APPENDIX
Fountain sales in Egypt
Trends
SOURCES
Summary 1 Research Sources

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