Despite facing direct competition from multinationals, Bombril aims to increase its value share in Brazilian home care by focusing on offering high quality, mid-priced products. A key pillar of the company’s strategy is to position its products at a price point that is 15% lower than that of competitors. Bombril will also continue to invest in marketing campaigns to strengthen awareness of its brands, and work to develop more convenient but effective products that can meet the evolving needs of...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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