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Bombril SA in Home Care (Brazil)

Bombril SA in Home Care (Brazil)

Despite facing direct competition from multinationals, Bombril aims to increase its value share in Brazilian home care by focusing on offering high quality, mid-priced products. A key pillar of the company’s strategy is to position its products at a price point that is 15% lower than that of competitors. Bombril will also continue to invest in marketing campaigns to strengthen awareness of its brands, and work to develop more convenient but effective products that can meet the evolving needs of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

    Euromonitor International
    January 2017
    Strategic Direction
    Key Facts
    Summary 1 Bombril SA: Key Facts
    Summary 2 Bombril SA: Operational Indicators 2014-2016
    Competitive Positioning
    Summary 3 Bombril SA: Competitive Position 2016

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