Bolton Hellas SA in Home Care (Greece)
The company’s objective for home care is to sustain its category share and leadership in oven cleaners and starch/ironing aids. Unlike most players in home care, the company’s strategic direction does not involve use of promotional activities and discounting.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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