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Bleach in Uruguay

Bleach in Uruguay

Chlorine bleach was the only disinfectant available in Uruguay for many years, and traditionally it was also used for washing fruit and vegetables. Despite the wide variety of products that are now available in the country for disinfecting, bleach remains a common option for the majority of households, especially low-income ones, as chlorine bleach remains cheaper than more specific cleaning products. Moreover high- and middle-income consumers continue using bleach mainly for a kitchen and bathr...

Euromonitor International's Bleach in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN URUGUAY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Bleach Products Remain An Easy Alternative To Other Home Care Products
Higher-priced Gel-based Products Appeal Only To High- and Middle-income Consumers
Scented Products and Bleach Tablets/capsules Not Attractive Enough To Inspire Players To Pursue Innovations
Competitive Landscape
Electroquímica Leads Bleach Value Sales in Uruguay
There Is Little Competition Against the Leading Company
Other, Branded Bleach Products So Far Have Negligible Presence
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Consumer Preferences Towards Home Care Products Are Changing
Increases in One-person Houses Impacting the Local Market
Few Companies Positioned As Leaders Amongst Home Care Brands
Supermarkets Remains the Preferred Channel for the Majority of Consumers
Changes in Consumer Preferences Will Impact Total Sales
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

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