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Bleach in the United Arab Emirates

Bleach in the United Arab Emirates

Over the review period, bleach was expected to record negative growth as awareness of other specialist products was set to increase and the dependence on bleach for cleaning toilets and surfaces began to fade. The only way for the category to survive was for its main players to invest heavily in innovation to revive demand. The year 2017, indeed, witnessed continuous innovations in the form new thick bleach formulas and gel, along with new fragrances, packaging and sizes, which enabled bleach to...

Euromonitor International's Bleach in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN THE UNITED ARAB EMIRATES
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Innovations Extend the Lifecycle of Bleach
Value Packs With Pet-like Packaging Gain Shelf Space
Promotions Drive Growth
Competitive Landscape
Clorox Is A Lone Superstar
Private Label in the Picture
New Products Focus on Formulas and Technology
Category Data
Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Tough Economic Challenges in the Country Negatively Affect Home Care
Promotions Often Replace Effective Marketing
While Private Label Continues To Grow, Innovation Begins To Pay Back
New Product Development Focuses on Packaging and Technology
It Is Time for A More Rapid Pace in Innovation
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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