The use of bleach in home care has traditionally been high in Turkey, with annual per capita retail sales of 2.8 litres being recorded in 2016 and the majority of consumers perceiving chlorine as being the most effective chemical for household cleaning. Since bleach is already widely used and has reached a mature stage of development, volume growth is mainly being fuelled by population growth, with volume sales rising by 2%, current value sales by 7%, and average current unit prices by 5% in 201...
Euromonitor International's Bleach in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Bleach market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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