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Bleach in Taiwan

Bleach in Taiwan

Bleach declined in both retail volume and current value terms for most years in the period 2005-2017, as most Taiwanese found its odour unpleasant and even pungent. Thus, there was a general shift away from bleach for everyday use, including for the laundry process. Some consumers consider bleach might damage the original fabric and colours of clothes, further leading to lower usage. Meanwhile, some consumers choose home care disinfectants such as Dettol or even cheaper multi-purpose cleaners su...

Euromonitor International's Bleach in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN TAIWAN
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Continued Decline in Demand for Bleach
Consumers Prefer Colour Safe Bleach To Regular Bleach for Laundry Purposes Due To Less Time Being Available
Bleach Also Loses Out To Other Replacements Within Surface Care
Competitive Landscape
Kao (taiwan) Leads Bleach, Backed by Strong Brand Awareness and Lower Prices
International Players Dominate Bleach Through Wider Distribution
Private Label Has Some Presence in Bleach
Category Data
Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Home Care Posts Steady Current Value Growth in 2017
Taiwanese Consumers Gradually Moving Towards More Eco-friendly and Natural Home Care Products
International Brands Lead Within Home Care, While Domestic Players Try To Maintain Or Break Through in Some Niche Areas
Hypermarkets and Supermarkets Continue To Record Value Sales Growth Within Home Care, While Internet Retailing and Warehouse Clubs Hold Significant Positions
Growth of Home Care Expected To Accelerate
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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