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Bleach in Sweden

Bleach in Sweden

Value sales of bleach fell marginally in 2017, resulting from the ongoing encroachment of other home care categories, such as surface care, toilet care and laundry care, into bleach’s arena of functionality and usage. Innovation in these other categories is contributing to refinement of consumer demand and the growing perception that bleach is an old-fashioned and crude cleaning product. Moreover, the trend towards multifunctional products in other home care categories is serving to promote thei...

Euromonitor International's Bleach in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN SWEDEN
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Negative Perception of Bleach Is Lowering Value Sales
Bleach Is Positioned As A General Household Cleaner and Disinfectant
Factors Beyond Multifunctionality and Price Make Non-bleach Products More Appealing
Competitive Landscape
Colgate-Palmolive Dominates
Private Label Is Solely the Budget Option
Consumer Focus on Environment and Sustainability Facilitates Growth of Brands Over Private Label
Category Data
Table 1 Sales of Bleach: Value 2012-2017
Table 2 Sales of Bleach: % Value Growth 2012-2017
Table 3 NBO Company Shares of Bleach: % Value 2013-2017
Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
Table 5 Forecast Sales of Bleach: Value 2017-2022
Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
Executive Summary
Issues of Sustainability Driving Growth
Going To War With Bacteria
Fragmenting the Grocery Basket To Give Online Full Power
Swedes Acceptant of Private Label
New Family Dynamics Impacting Product Development and Consumer Targeting
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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