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Bleach in South Africa

Bleach in South Africa

Bleach is redefining itself as various brands introduce new product offerings. Thick bleach products which clean and disinfect are particularly appealing to consumers with constrained incomes and who are seeking cost-effective solutions. Traditional toilet care products are being replaced with thick bleach because of their multi-purpose potential and value offerings. New products from Albex, Harpic and Jeyes Homeguard are, for example, marketed as multi-purpose cleaners and disinfectants, althou...

Euromonitor International's Bleach in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2019
Bleach Remains Relevant As A Cost-effective Solution for Household Cleaning
Retailers Promote Private Label More Aggresively
Bleach Remains An Affordable Disinfectant
Competitive Landscape
Consumers Demand Value for Money
Listeriosis Outbreak Increases Demand for Bleach
Promotions Mitigate Price Increases
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Consumers Trading Down To Cheaper Alternatives Due To Challenging Economic Conditions
Players With A Focus on Consumer Needs and Preferences Thrive in the Challenging Environment
Brand Heritage and Recognition Continues To Bode Well for Leading Players, While Product Affordability Remains Significant
Some Players Are Able To Develop New Product Offerings in Response To Challenges
Forecast Period Growth Anticipated To Remain Flat, Driven by Dishwashing and Laundry Care
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Summary 1 Research Sources

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